互聯(lián)網將進入一個嶄新的階段，信息化的發(fā)展帶動其它產業(yè)的發(fā)展，各行業(yè)都將與它進行更深入的融合和滲透。越來越多的企新的世紀，企業(yè)已開始從對互聯(lián)網的認知階段進入到認同和行動階段。中小企業(yè)如何建網站?又該怎么建網站?
The Internet will be entering a new phase, of the development of informationization drive other industry development, various industries will be and it further fusion and penetration. More and more enterprises in the new century, the enterprise has started to the Internet from the cognitive stage into identity and action phase. Small and medium-sized enterprise how to build web site? How do you build web site?
企業(yè)的主頁是企業(yè)在Internet上展示形象的門戶，是企業(yè)開展電子交易的基地，是企業(yè)網上的"家"， 設計制作一個優(yōu)秀的網站是建站的企業(yè)成功邁向互聯(lián)網的重要步驟。
Enterprise's home page is enterprise in the Internet image shows on the gateway, is the enterprise in developing electronic trading base, is the enterprise online "home", design and make a good website is the establishment of the enterprise towards the Internet an important step of success.
網站建設的內容包括網站設計、網頁制作、虛擬主機建設、網站程序開發(fā)、網站推廣等等。我們在西安有多年的企業(yè)網站建設經驗，是您理想的網站建設合作伙伴。我們?yōu)榘l(fā)展中的大中小型企業(yè)提供網站建設與網站推廣相結合的建站方案,一流的網站建設專家,全程的網站建設服務。為企業(yè)內部之間、企業(yè)與其外部之間搭建良好的信息溝通橋梁。
The website of the content including website design, web pages and virtual host construction, website program development, website promotion, and so on. We have many years of enterprise in xian website construction experience, is your ideal website construction partner. We in the development of small and medium-sized enterprises for big provide website construction and website promotion of combining multiple solutions, first-class website construction experts, the entire journey website construction service. For the enterprise internal, between the enterprise and its external build good information communication between the bridge.
網絡可以帶給企業(yè)不分地域、不分國別的大量客戶，帶給您無限的商機。為了獲得本行業(yè)的領先地位，面對不斷涌現的種種機會，企業(yè)建立一個具有自己特色的，精美完善的，集多種功能于一體的企業(yè)網站，尤其重要。所以在當前如何利用網絡提供售后服務以及客戶資源維護，是作為一個現代化的企業(yè)應當前應考慮的緊迫問題。 網絡時代的迅速到來加速了企業(yè)銷售交流的網絡化。所以一個企業(yè)擁有一個自己的網站等于是在網絡上的一個據點?？蛻艨梢酝ㄟ^網絡了解您的企業(yè)，您的產品，關系到您公司的贏利。
The network can bring enterprise regardless of regional, regardless of nationality of the massive customers, bring you unlimited business opportunities. In order to obtain the industry's leading position, face the emerging many chance and enterprises to establish a the characteristic, the fine perfect, collect a variety of functions in one of the enterprise's websites, especially important. So in the current how to utilize the network provides after-sales service and customer resource maintenance, as a modern enterprise shall be considered before pressing problems. The era of network soon accelerate the enterprise sales communication network. So a enterprise have one of your own website and on the network in a stronghold. Customers can through the network understanding of your enterprise, your product, related to you in the company's profits.
在當今互聯(lián)網時代，一個企業(yè)沒有自己的網站就像一個人沒有住址，一個商店沒有門臉。今天的企業(yè)還是以傳統(tǒng)商務方法為主，許多企業(yè)因為運行良好而沒意識到正面臨因為不適應經濟發(fā)展環(huán)境而被被淘汰的危險。但隨著經濟全球化和電子商務經濟的到來，企業(yè)如果還固守于傳統(tǒng)模式則必定不能再適應經濟全球化的趨勢，企業(yè)上網和開展電子商務是一個不可回避的現實，當你的競爭對手正在通過INTERNET共享信息，通過電子商務降低成本，拓展銷售渠道時，你卻只能坐失良機。
In the Internet age, an enterprise has no his own website is like a person without address, a store no front. Today's enterprise or business mainly in the traditional way, many enterprises for running well and didn't realize is facing because don't adapt to economic development environment and the risk of obsolete. But along with the economic globalization and electronic business economy arrival, if still stuck in the enterprise from the traditional patterns, must not again to adapt to the trend of economic globalization, the enterprise on the INTERNET and in developing electronic commerce is an unavoidable reality, when your competition is through the INTERNET to share information, through the electronic commerce to reduce cost, expand the sales channel, but you can only miss the boat.
注冊了域名就相當于在因特網上給自己的公司報了戶口，但只有戶口而沒有家，你無法向別人介紹自己，別人也無法找到你。建立一個網站就是在網上給你的企業(yè)建一個家。這樣你就可以在這里向客戶介紹你的企業(yè)，展示你的實力，推銷你的產品。客戶可以給你的網站發(fā)電子郵件咨詢問題，你可以把最新的產品放在網上供大家選購。世界上任何一個上網的人都可以拜訪你的企業(yè)，而你的企業(yè)同時也展現在世界的面前。這是一個多好的宣傳企業(yè)、樹立企業(yè)形象的方式。
The domain name registration in the Internet is to own the company reported the registered permanent residence, but only registered permanent residence and no home, you can't introduce yourself to others, others also cannot find you. Build a web site or online to your enterprise to build a home. So you can introduce you to customers of this enterprise, show your strength, and to sell your products. Customers can give your site E-mail questions, you can put the latest product on the Internet for you to choose. Any in the world a Internet can visit your enterprise, and your enterprise also demonstrated in front of the world. This is more than a good propaganda enterprise, setting up the enterprise image way.
1、有利于提升企業(yè)形象（To promote the enterprise image ）
一般說來，企業(yè)建立自己的網址，不大可能馬上為企業(yè)帶來新客戶、新生意，也不大可能大幅度提高企業(yè)業(yè)績。畢竟，企業(yè)用于網站（seo）的費用很底，期望極底的費用能馬上為企業(yè)帶巨大的收益是不現實的，企業(yè)網站的作用更類似于企業(yè)在報紙和電視上所做的宣傳企業(yè)本身及品牌的廣告。不同之處在于企業(yè)網站容量更大，企業(yè)可以把任何想讓客戶及公眾知道的內容放入網站。此外，相對來說，建立企業(yè)網站的投入比其它廣告方式要低得多。當然，網站和廣告是兩種不同的宣傳方式，各有不同作用，它們之間更多的是互相補充，而不是排斥，企業(yè)如擁有自己的網址，應在網絡（INTERNET）中推介該網址，并把具體的內容放入網站。
Generally speaking, the enterprise to set up their own web site, it is impossible for the enterprise to bring the new customers immediately, new business, are unlikely to significantly improve enterprise performance. After all, the enterprise for web site (SEO) for very bottom, the cost of the expected very immediately to bring great benefits for the enterprise is not realistic, enterprise web site more similar to the role of enterprise in newspapers and on television the promotion enterprise itself and brand advertising. The difference is the enterprise website and larger capacity, the enterprise can take any want to let customers and the public to know that the content of the website in. In addition, relatively speaking, set up enterprise's websites of other ads to push much harder than if they were way low much. Of course, the website and advertising is two different propaganda way, each have different effect, between them is more of a mutual complement, not excluded, enterprise such as have their own web site, should be in network (INTERNET) in the website promotion, and put the specific content into the web site.
2、使企業(yè)具有網絡溝通能力（Make the enterprise has the network communication ability）
在中國，人們對互聯(lián)網絡往往有所誤解，以為電子信箱就是互聯(lián)網絡，有的企業(yè)將電子郵件地址當成網址，并印在名片上。實際上，電子郵件只是互聯(lián)網絡最常用、最簡單的功能之一?；ヂ?lián)網絡真正的內涵在于其內容的豐富性，幾乎無所不有。對企業(yè)來說，具有網絡溝通能力標志是企業(yè)擁有自己的獨立網站，而非電子信箱。
In China, people on the Internet is often have misunderstandings, and thought that E-mail address is in the Internet, some enterprise will E-mail address as a web site, and printed on the card. In fact, email is the most commonly used the Internet, one of the functions of simple. Internet network real meaning lies in the content of the richness and almost omniscient. To the enterprise, it is the network communication ability the sign is the enterprise with their own web site, rather than E-mail.
3、可以全面詳細地介紹企業(yè)及企業(yè)產品（Can fully detailed introduction to enterprise and enterprise products）
企業(yè)網址的一個最基本的功能，就是能夠全面、詳細地介紹企業(yè)及企業(yè)產品。事實上，企業(yè)就可以把任何想讓人們知道的信息放入網址。如企業(yè)簡介、企業(yè)的人員、廠房、生產設施、研究機構、產品外觀、功能及使用方法等，都可以展示于網上。
Enterprise web site, one of the most basic functions, which can be comprehensive and detailed introduction to enterprise and enterprise products. In fact, the enterprise can get any want to let people know that information into the website. Such as enterprise introduction, enterprise's staff, factory building, production facilities, research institutions, product appearance, function and use method, can show on Internet.
4、可以與客戶保持密切聯(lián)系（Can keep a close contact with customers）
在美國，每當人們想知道某企業(yè)有什么產品、服務或新產品、服務，甚至只是想知道該企業(yè)有什么新聞時，他們就會習慣性的進入該企業(yè)的網址。因為大多數企業(yè)已經把所有的產品、服務信息發(fā)布于網上，并且定期在網上發(fā)布有關企業(yè)的新聞信息。由于互聯(lián)網絡這種高科技的媒介進入中國時間不長，中國企業(yè)與客戶之間現在暫時還不習慣于這種聯(lián)系方式。但隨著越來越多的企業(yè)對互聯(lián)網絡認識的加深，在網上發(fā)布產品和信息這種現況將發(fā)生巨大改變 ，目前已經有越來越多的中國企業(yè)具有自己的網絡能力，并逐漸習慣于利用網絡與客戶進行溝通。
In the United States, when people want to know some enterprise what product, service or new product, service, or even just want to know this enterprise what news, they will be the habitual into this enterprise on the web. Because most of the enterprise has put all the products, services and information was posted online, and regularly in the online publication related enterprise of news information. Because this kind of high-tech Internet media into China time is not long, the Chinese enterprise and customers now it's not between used to this contact information. But as more and more enterprises to deepen understanding of the Internet, the Internet can release products and information this status will be great change, there has been more and more Chinese enterprises with their own network capacity, and gradually get used to using the network communication with our clients.
5、可以與潛在客戶建立商業(yè)聯(lián)系（Can and potential customers to establish a business relationship）
這是企業(yè)網址最重要的功能之一，也是為什么那么多國外企業(yè)非常重視網站建設的根本原因?，F在，世界各國的經銷商主要都是利用互聯(lián)網絡來尋找新的產品和新的供求，因為這樣做費用最低、效率最高。原則上，全世界任何人，只要知道了企業(yè)的網址，就可以看到企業(yè)的產品和服務。因此，關鍵在于如何將企業(yè)網址推介出去。一種非常實用、有效且常用的方法是將企業(yè)的網址登記在全球著名的搜索引擎上（如YAHOO、EXCITE、ALTAVISTA等），則可以使?jié)撛诳蛻裟軌蛉菀椎卣业狡髽I(yè)和企業(yè)的產品。這正是商業(yè)上通行的做法，而且已被證明是十分有效的。
This is the most important function of enterprise web site, and also one of why so many foreign enterprise attaches great importance to the construction site of the fundamental reasons. Now, all over the world are using the agency main Internet to look for new products and new supply and demand, as do the lowest cost, efficiency is the highest. In principle, the world anyone, just know the network address of the enterprise, can see the enterprise products and services. Therefore, the key point is that how to promote enterprise web site out. A very practical, effective and commonly used method is to the network address of the enterprise registration in the global famous search engines (such as YAHOO, EXCITE, ALTAVISTA, etc), can make potential customers can easily find enterprise and enterprise products. This is the practice in the business, and has been proved to be very effective.
6、可以降低通迅費用（Can reduce the newsletter costs）
對于企業(yè)來說，每年的通迅費用，尤其是涉及到進出口貿易的通迅費用，是一筆非常龐大的開支。利用企業(yè)網站所提供的集團電子信箱（可達到達30個左右，usename@sino-web.net），可以有效地降低通迅費用，這是企業(yè)建立網站的另一個益處（利用E-mail通迅的費用僅為市話費用）。
For companies to every year, and newsletter cost, especially related to import and export trade newsletter cost, is a very big spending. Use of the enterprise website provide the group E-mail address (can reach up to 30 or so, usename@sino-web.net), can effectively reduce the newsletter cost, it is the enterprise website another benefit (use E-mail newsletter is only the cost of the wireless costs).
7、可以利用網站及時得到客戶反饋的信息（Can use the site to be customer feedback information）
客戶一般是不會積極主動地向企業(yè)反饋信息的。如企業(yè)在設計網站時，加入客戶與企業(yè)聯(lián)系的電子郵件和電子表格，還有考慮到用戶體驗（UEO）因使用極其方便，一般來說，客戶習慣于使用這種方式與企業(yè)進行聯(lián)系。因此，企業(yè)可以得到大量的客戶意見和建議，將有利于企業(yè)的蓬勃發(fā)展。
The customer is generally not positive feedback information to the enterprise. Such as enterprise to web design, join our customers and enterprise contact email and electronic form, and considering the user experience (UEO) for use extremely convenient, generally speaking, the customer is used to use this way to link with the enterprise. Therefore, the enterprise can get a lot of customer comments and Suggestions, will be good for enterprise development.
本文發(fā)布于北京網站建設公司商企云http://m.2182725.com/
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